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Illustration - Packaging - Experiential Design
*University Project*
BRIEF
Gluten free alternatives are renowned for their bland and unappealing taste. Attending a festivals, eating out with friends and spontaneous trips out can be worrying for Coeliacs, not hard knowing if you'll be able to eat safely. The task was to turn this experience around.
As the first fully accessible, on the go gluten free bakery it aims to offer fresh food, with a reassuring design, making sure the fear of it being too good to be true is taken away. It aims to bring back excitement around eating out.
Whilst EVERYTHING is gluten free it was important to clearly highlight other allergy and lifestyle related options to include every Coeliac, especially if they have more than one allergy.
